Justin Cole is a Texas-born serial entrepreneur, husband, and host of No Surrender — a podcast about real people who overcame enormous obstacles to find ways to the top.

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Justin’s childhood was challenging. His parents divorced when he was very young, his dad worked insane hours, his mother suffered from a severe medication reaction that forced her to be away for long periods of time during his childhood, and his sister has severe lifelong disabilities caused by a defective baby formula (that was missing essential nutrients). He was able to add mixed fractions in his head at the age of four, before being formally taught about them, but his dyslexia was so severe that he had to attend special ed classes through the middle of second grade.

 

By 15, Justin was a standout athlete and young business owner. By 17, he was homeless. From high school quarterback to being assaulted and nearly killed by his high school’s spirit squad, to facial cranial reconstructive surgery, to multiple arrests, and living out of motels, his teenage years were marked by struggle, defiance, and survival.

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But rock bottom wasn’t a one-time event — it became a recurring teacher.

 

In college, Justin went from rebuilding his life to securing a multimillion-dollar loan to open his first luxury car dealership before graduation. Within a year, the Great Recession hit. He lost everything — his home, his business, and nearly his will to be an entrepreneur.

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What followed was a relentless cycle of rebuilding. Justin spent years learning the hard truths of leadership, resilience, and faith while advancing through the ranks in the automotive industry. In 2016, out of a small construction trailer he shared with three other dealers, he took a massive leap of faith: he founded what would become Accelerate Auto Group, a family of companies that has since grown into a multimillion-dollar operation.

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Alongside his wife, Andrea, Justin has faced theft, betrayal, attacks that required the FBI’s involvement, significant financial loss, and near collapse various times — yet every challenge has become a stepping stone. Together, they’ve built multiple eight-figure businesses, survived the chaos of COVID-19, and learned that faith, grit, and perseverance can carry YOU through anything.

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For Justin, No Surrender isn’t just a podcast — it’s a mission.

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It’s about turning pain into purpose.
It’s about surrendering not to defeat, but to God.
And it’s about reminding people that no matter how deep the valley, there’s always a way out.

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Because sometimes, all it takes to rise again is a single inspiring story.​

“ONE DAY YOU'LL THANK YOURSELF FOR NOT GIVING UP EVEN WHEN IT FELT IMPOSSIBLE." 

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